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~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Social Web
Fashion
338
Mode
337
Textile distribution
140
Textilhandel
140
Bekleidungsindustrie
129
Clothing industry
129
Consumer behaviour
93
Konsumentenverhalten
93
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62
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62
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60
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60
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45
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42
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42
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37
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37
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35
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33
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29
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29
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24
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23
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23
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20
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Bazaki, Eirini
2
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1
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1
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Consumer information systems and relationship management : design, implementation, and use
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Gendering theory in marketing and consumer research
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on global networking post COVID-19
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Leveraging computer-mediated marketing environments
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
New perspectives on critical marketing and consumer society
1
Post-COVID-19 perspectives on international business
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
33
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1
Fashion
weeks and customer experiences in emerging markets
Jacob, Ruth
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 47-75)
.
2023
Persistent link: https://www.econbiz.de/10013543052
Saved in:
2
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
3
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
6
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
7
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
8
Fashion
analytics in Africa and Middle East : strategies, tools, and insights for
fashion
brands
Griffin, Coy
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 241-268)
.
2023
Persistent link: https://www.econbiz.de/10013543400
Saved in:
9
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
Saved in:
10
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
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