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Search: "The IUP journal of brand management : IJBRM"
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Brand management
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The IUP journal of brand management : IJBRM
5
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ECONIS (ZBW)
5
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1
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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3
Using social media for employer branding and talent management : an experiential study
Kaur, Prabhjot
;
Sharma, Shikha
;
Kaur, Japneet
;
Sharma, …
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011300973
Saved in:
4
Brand communities : an emerging marketing tool
Banerjee, Shubhomoy
;
Banerjee, Soumi Chatterjee
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10011300986
Saved in:
5
Effective brand community management : lessons from customer enthusiasts
Dholakia, Utpal M.
;
Vianello, Silvia
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009245008
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