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~subject:"Social Web"
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Social Web
Ulm
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Deutschland
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Creativity
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Customer integration
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Innovation
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Kreativität
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Social web
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Footwear
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Gemeinderatswahl 1956
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Füller, Johann
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Matzler, Kurt
2
Eschle, Melanie
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Jawecki, Gregor
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Der Markt : international journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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2
Brand community members as a source of innovation
Füller, Johann
;
Matzler, Kurt
;
Eschle, Melanie
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 608-619
Persistent link: https://www.econbiz.de/10003761048
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