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Social Web
Viral marketing
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Virales Marketing
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Racherla, Pradeep
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Bush, Victoria D.
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Friske, Wesley
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King, Robert A.
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Mandviwalla, Munir
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Wattal, Sunil
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Electronic commerce research and applications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
Saved in:
2
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
3
Network externalities and technology use : a quantitative analysis of intraorganizational blogs
Wattal, Sunil
;
Racherla, Pradeep
;
Mandviwalla, Munir
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
1
,
pp. 145-173
Persistent link: https://www.econbiz.de/10008653569
Saved in:
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