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~subject:"Social Web"
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Social Web
Consumer behaviour
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Tuzovic, Sven
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Brooks, Rod
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Georgi, Dominik
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
International journal of internet marketing and advertising : IJIMA
1
The journal of services marketing
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ECONIS (ZBW)
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Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
2
"I love PEMCO" : creating conversation-worthy buzz in the insurance industry with word of mouth marketing
Tuzovic, Sven
;
Brooks, Rod
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 593-610)
.
2013
Persistent link: https://www.econbiz.de/10009756184
Saved in:
3
Frequent (flier) frustration and the dark side of word-of-web : exploring online dysfunctional behavior in online feedback forums
Tuzovic, Sven
- In:
The journal of services marketing
24
(
2010
)
6
,
pp. 446-457
Persistent link: https://www.econbiz.de/10008749365
Saved in:
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