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Social Web
Consumer behaviour
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conjoint analysis
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consumer behaviour
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Plaza-Lora, Ángela
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Villarejo-Ramos, Ángel Francisco
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Cooperative and networking strategies in small business
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Hedonic and utilitarian effects of the adoption and use of social commerce
Plaza-Lora, Ángela
;
Villarejo-Ramos, Ángel Francisco
- In:
Cooperative and networking strategies in small business
,
(pp. 155-173)
.
2017
Persistent link: https://www.econbiz.de/10011582643
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