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International journal of advertising : the review of marketing communications
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1
Sentiment analysis on pandemic poems using TextBlob
Vijayakumar, Subhasri
;
Maheysh, V.
- In:
International journal of intelligent enterprise
10
(
2023
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10014320357
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2
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
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3
Does social media activity lead to more funds? : a study on Indian start-ups
Singhal, Nidhi
;
Kapur, Deepak
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
5
,
pp. 967-987
Persistent link: https://www.econbiz.de/10014425897
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4
Python
code and illustrative crisis management data from Twitter
Wang, Yan-Yao
;
Wang, Tawei
- In:
The journal of information systems : JIS ; a semiannual …
36
(
2022
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10014233580
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5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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6
Web scraping for hospitality research : overview, opportunities, and implications
Han, Saram
;
Anderson, Christopher K.
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012426032
Saved in:
7
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha
;
Gang, Alex C.
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10012523313
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