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Social Web
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sport consumers
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Positive Word-of-Mouth
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European Sport management quarterly : ESMQ
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Sport management review
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ECONIS (ZBW)
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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
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"So begins the demise of #Superman from Metropolis" : consumers' Twitter reactions to an athlete's transgression
Sveinson, Katherine
;
Hoeber, Larena
- In:
Sport management review
23
(
2020
)
5
,
pp. 810-823
Persistent link: https://www.econbiz.de/10012421810
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