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~subject:"Social Web"
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Social Web
Consumer behaviour
12
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7
Beziehungsmarketing
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Social exchange theory
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Citizenship
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Consumer Citizenship
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Consumer citizenship
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Consumer citizenship behaviour
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Consumer company identification
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Consumer forgiveness
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Amezcua, Bernardo
1
Deng, Nianqi
1
Fan, Xiaojun
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Jiang, Xinyu
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Peña, Alicia de la
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Sepúlveda, César
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Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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How social media's cause-related marketing activity enhances
consumer
citizenship
behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
2
Cause-brand community : toward
consumer
citizenship
Peña, Alicia de la
;
Amezcua, Bernardo
;
Sepúlveda, César
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
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