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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Lattice analysis in the study of motivation
Brownstein, Steven
;
Sirsi, Ajay K.
;
Ward, James C.
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 282-303)
.
2005
Persistent link: https://www.econbiz.de/10003932986
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