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~subject:"Social web"
~subject:"Strategisches Management"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Social web
Strategisches Management
Welt
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1,486
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352
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314
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310
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305
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297
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282
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227
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158
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145
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144
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142
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130
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128
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121
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102
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100
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100
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98
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96
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93
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88
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82
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81
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80
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79
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76
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74
Marketing management
73
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73
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71
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65
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61
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61
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59
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3,101
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Tochtermann, Klaus
5
Uhl, Axel
5
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4
Stocker, Alexander
4
Back, Andrea
3
Chen, Te Fu
3
Gronau, Norbert
3
Hitt, Michael A.
3
Hoskisson, Robert E.
3
Ireland, R. Duane
3
Michelis, Daniel
3
Schildhauer, Thomas
3
Alt, Rainer
2
Arnone, Laurent
2
Berg Grell, Kevin
2
Bullinger-Hoffmann, Angelika C.
2
Charlesworth, Alan
2
Colley, Marcel
2
Coombs, W. Timothy
2
Cullen, John B.
2
Fong, C. C. Steve
2
Gatautis, Rimantas
2
Geerts, Angy
2
Heidemann, Julia
2
Herstatt, Cornelius
2
Hill, Charles W. L.
2
Hübner, Georg
2
Jones, Gareth R.
2
Labusch, Nils
2
Lopiano, Gabrielle R.
2
Lüthje, Christian
2
Maaß, Christian
2
Marom, Dan
2
Masterman, Guy
2
Mohana Shanmugam
2
Möslein, Kathrin
2
Müller, Johannes
2
Oestreicher-Singer, Gal
2
Pietsch, Gotthard
2
Pleil, Thomas
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Springer Fachmedien Wiesbaden
4
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1
Fachhochschule <Osnabrück>
1
Fundación CODESPA <Madrid>
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
KnowTech <14, 2012, Stuttgart>
1
Pearson Education Limited
1
Redline Verlag
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Ulmer Forum <1998, Ulm>
1
Universität Mannheim
1
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HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
3
Psychology & marketing
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
A Gower book
2
Beiträge zum Controlling
2
Berichte aus der Betriebswirtschaft
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Communicating corporate social responsibility : perspectives and practice
2
Contemporary issues in social media marketing
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Europäische Hochschulschriften / 5
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Gabler Research
2
Handbook of research on business social networking ; Vol. 1
2
Harvard-Business-Manager : das Wissen der Besten
2
Implementing new business models in for-profit and non-profit organizations : technologies and applications
2
International journal of networking and virtual organisations : IJNVO
2
International journal of product development : IJPD
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
424
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424
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1
Using Social Media to discuss global challenges : case studies of the climate change debate on Twitter
Lundgaard, Daniel
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012659258
Saved in:
2
Business intelligence and social media analytics
Russo Spena, Tiziana
;
Tregua, Marco
;
Ranieri, Angelo
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 137-158)
.
2021
Persistent link: https://www.econbiz.de/10012612657
Saved in:
3
Countering misinformation via WhatsApp : evidence from the COVID-19 pandemic in Zimbabwe
Bowles, Jeremy
;
Larreguy, Horacio
;
Liu, Shelley
-
2020
Persistent link: https://www.econbiz.de/10012227374
Saved in:
4
Digital transformation in business and society : theory and cases
George, Babu
(
ed.
);
Paul, Justin
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107248
Saved in:
5
Start-ups and SMEs ; volume 1
2020
Persistent link: https://www.econbiz.de/10012152297
Saved in:
6
Cases in public relations management : the rise of social media and activism
Swann, Patricia
-
2020
-
Third edition
Persistent link: https://www.econbiz.de/10014013875
Saved in:
7
The air transportation industry : economic conflict and competition
Macário, Rosário
(
ed.
);
Van de Voorde, Eddy
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012626156
Saved in:
8
Digital marketing : a practical approach
Charlesworth, Alan
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011758600
Saved in:
9
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
10
Global business value innovations : building innovation capabilities for business strategies
Arora, Anshu
(
ed.
);
Bacouel-Jentjens, Sabine
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011822895
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