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~subject:"Social web"
~subject:"Viral marketing"
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Search: subject_exact:"Virtuelle Community"
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Social web
Viral marketing
Social Web
20,302
Online-Marketing
5,718
Internet marketing
5,665
Consumer behaviour
4,590
Konsumentenverhalten
4,590
Soziales Netzwerk
2,324
Social network
2,224
Virales Marketing
2,173
Beziehungsmarketing
1,992
Relationship marketing
1,992
Electronic Commerce
1,791
Brand management
1,757
Markenführung
1,757
E-commerce
1,742
Social media
1,711
social media
1,647
Online retailing
1,406
Online-Handel
1,406
Digitalisierung
1,404
Digitization
1,379
Internet
1,287
Markenimage
980
Brand image
975
Web 2.0 technologies
930
Web 2.0-Technologien
928
Digital platform
858
Digitale Plattform
855
Customer integration
841
Kundenintegration
841
Öffentlichkeitsarbeit
795
Public relations
780
Wissensmanagement
745
Knowledge management
737
Deutschland
698
Germany
685
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658
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653
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651
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Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
20,302
Showing
19,911
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19911
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
19912
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
19913
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
19914
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
19915
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
19916
Trends in technology: how Web 2.0 will impact the next generation of online treasury tools
Ceran, Jennifer
;
Montigelli, Scott
- In:
Journal of corporate treasury management : the official …
1
(
2007/08
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10003692766
Saved in:
19917
Swift trust in a virtual temporary system : a model based on the Dempster-Shafer theory of belief functions
Xu, Guangquan
;
Feng, Zhiyong
;
Wu, Huabei
;
Zhao, Dexin
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 93-126
Persistent link: https://www.econbiz.de/10003698883
Saved in:
19918
Weblogs für Unternehmen : Einsatz und zielorientierte Bewertung
Giudice, Elisabeth-M.
-
2007
Persistent link: https://www.econbiz.de/10003672741
Saved in:
19919
Web 2.0: Konzepte, Technologie, Anwendungen
Beck, Astrid
- In:
HMD : Praxis der Wirtschaftsinformatik
44
(
2007
)
255
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003491831
Saved in:
19920
Implementierung von Regelkreisen in Geschäftsmodellen für Web 2.0-Publikumsdienste
Karla, Jürgen
- In:
HMD : Praxis der Wirtschaftsinformatik
44
(
2007
)
255
,
pp. 17-26
Persistent link: https://www.econbiz.de/10003491832
Saved in:
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