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~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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Search: subject_exact:"Advertising strategy"
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Advertising planning
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Journal of advertising research
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Entrepreneurship marketing : principles and practice of SME marketing
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Handbook of research on applied AI for international business and marketing applications
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ECONIS (ZBW)
16
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
4
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting
;
Yu, Hueiju
;
Lu, Hsi-Peng
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
Saved in:
5
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
6
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
7
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
8
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
9
Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten
;
Künkler, Ben
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 225-236)
.
2012
Persistent link: https://www.econbiz.de/10009553523
Saved in:
10
Impact of social network structure on content propagation : a study using YouTube data
Yoganarasimhan, Hema
- In:
Quantitative marketing and economics : QME
10
(
2012
)
1
,
pp. 111-150
Persistent link: https://www.econbiz.de/10009526832
Saved in:
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