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Social web
Business start-up
11
Unternehmensgründung
11
Entrepreneurship
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Entrepreneurship approach
10
Consumer behaviour
8
Konsumentenverhalten
8
Entrepreneurial orientation
7
Beziehungsmarketing
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Experiment
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KMU
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Relationship marketing
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SME
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Innovation
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Lieferantenmanagement
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Structural equation model
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Strukturgleichungsmodell
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Supplier relationship management
5
Crowdfunding
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Firm performance
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Multinationales Unternehmen
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Transnational corporation
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Unternehmenserfolg
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Deutschland
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Germany
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Globalisierung
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Globalization
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International market entry
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Internationaler Markteintritt
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social economy
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Social network
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Soziales Netzwerk
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Sozialwirtschaft
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Niemand, Thomas
3
Eggers, Fabian
2
Kraus, Sascha
2
Brem, Alexander
1
Clauß, Thomas
1
Hatak, Isabella
1
Pakura, Stefanie
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Rudeloff, Christian
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Schnetzer, Patrick
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International journal of innovation management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Review of managerial science : RMS
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ECONIS (ZBW)
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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
2
Increasing crowdfunding success through social media : the importance of reach and utilisation in reward-based crowdfunding
Clauß, Thomas
;
Niemand, Thomas
;
Kraus, Sascha
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050026-1-2050026-30
Persistent link: https://www.econbiz.de/10012252084
Saved in:
3
Technologies that support marketing and market development in SMEs : evidence from social networks
Eggers, Fabian
;
Hatak, Isabella
;
Kraus, Sascha
; …
- In:
Journal of small business management : JSBM ; a joint …
55
(
2017
)
2
,
pp. 270-302
Persistent link: https://www.econbiz.de/10011674040
Saved in:
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