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Social web
Social Web
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Consumer behaviour
3
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Online-Marketing
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1
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service recovery
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social influence theory
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Schamari, Julia
4
Schaefers, Tobias
2
Falk, Tomas
1
Kumar, Ashish
1
Schäfers, Tobias
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service research : JSR
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ECONIS (ZBW)
4
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
2
Service recovery via social media : the social influence effects of virtual presence
Schaefers, Tobias
;
Schamari, Julia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011485442
Saved in:
3
Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement
Schamari, Julia
;
Schaefers, Tobias
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 20-33
Persistent link: https://www.econbiz.de/10011292342
Saved in:
4
Empirical investigations into consumer engagement in social media
Schamari, Julia
-
2014
Persistent link: https://www.econbiz.de/10010419184
Saved in:
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