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~subject:"Somatosensory AR experience"
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Somatosensory AR experience
Consumer behaviour
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Konsumentenverhalten
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Consumer delight
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Cognition
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Consumer autrage
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Messung
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Niche marketing strategy
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Nischenstrategie
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Online retailing
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Online-Handel
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Scale development and validation
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Stickiness intention
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Virtual reality
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Virtuelle Realität
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consumer delight
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entrepreneurship
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niche market
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Chung, Henry F. L.
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Huang, Tseng-Lung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
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