Canet‐Giner, Maria Teresa; Fernández‐Guerrero, Rafael - In: Journal of Organizational Change Management 23 (2010) 4, pp. 435-452
Purpose – The purpose of this paper is to concern the strategic changes a firm needs to incorporate in order to deliver a complex service such as providing assistance to the socially disadvantaged. The paper seeks to analyze the development of such a process considering the ability of managers...