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Strategies in sports marketing : technologies and emerging trends
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The state of corporate communications and marketing in Spanish professional sports clubs : facing challenges to achieve excellence
Sanahuja Peris, Guillermo
;
Blay Arráez, Rocío
- In:
Strategies in sports marketing : technologies and …
,
(pp. 157-186)
.
2014
Persistent link: https://www.econbiz.de/10010362969
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