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~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Sponsoring
Sports economics
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Sports marketing
1,410
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1,408
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760
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760
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650
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645
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620
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8
O'Reilly, Norm
8
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7
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6
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6
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6
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6
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5
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5
Ko, Yong Jae
5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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International journal of sport management and marketing : IJSMM
45
International journal of sports marketing & sponsorship
39
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
European Sport management quarterly : ESMQ
31
Sport management review
25
Journal of business research : JBR
21
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
International journal of sport finance
9
Sport, Business and Management : an international journal ; SBM
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of sports economics
5
Applied economics
4
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Services marketing quarterly
3
Asian economic policy review : AEPR
2
Business horizons
2
Journal for global business advancement : JGBA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
The marketing review
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Bulletin of economic research
1
Business and Economic Research : BER
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ECONIS (ZBW)
423
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423
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
3
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
4
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
5
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
6
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
7
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
8
Competition and fan substitution between professional sports leagues
Wallrafen, Tim
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Review of industrial organization
61
(
2022
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10013273595
Saved in:
9
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
10
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
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