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~subject:"Sponsoring"
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Search: person:"Wang, Michael Chih-Hung"
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Cheng, Julian Ming Sung
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Wang, Michael Chih-hung
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Erimurti, Kuntari
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
2
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
3
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
Saved in:
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