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~subject:"Sponsorship"
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Search: subject:"team identification"
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Sponsorship
Arbeitsgruppe
84
Team
84
Consumer behaviour
75
Konsumentenverhalten
75
team identification
72
Professional sports
59
Profisport
59
Sportmarketing
57
Sports marketing
57
Sport organization
48
Sportorganisation
48
Team identification
43
Football
40
Fußball
40
Personality psychology
33
Persönlichkeitspsychologie
33
Sport
18
Sports
17
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Führungsstil
11
Leadership style
11
Relationship marketing
11
Social psychology
11
Sozialpsychologie
11
Ball game
10
Ballsport
10
Sponsoring
10
Brand image
9
Markenimage
9
Sport event
9
Sportveranstaltung
9
Arbeitsleistung
7
Job performance
7
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7
Social web
7
Diversity Management
6
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10
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Apostolopoulou, Artemisia
1
Baek, Woo-yeul
1
Brownlee, Eric
1
Byon, Kevin K.
1
Chien, P. Monica
1
Choi, Young-hwan
1
Clopton, Aaron
1
Coll, Santiago Forgas
1
Delia, Elizabeth B.
1
George, Joliss Helen
1
Graeber, Justin
1
Greenwell, T. Christopher
1
Heere, Bob
1
Jones, Charles W.
1
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1
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1
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1
Palau i Saumell, Ramon
1
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1
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1
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1
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1
Siani, Mojtaba Ghasemi
1
Sun, Wanting
1
Tsordia, Charitomeni
1
Wear, Henry
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of strategic marketing
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
10
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1
Effectiveness of sponsorship type, sport
team
identification
, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
2
Does
team
identification
of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
3
Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
4
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
5
The roles of
team
identification
and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
6
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
7
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
8
A digital ethnography of fan reaction to sponsorship termination
Delia, Elizabeth B.
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
3
,
pp. 392-412
Persistent link: https://www.econbiz.de/10011754085
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
10
Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul
;
Byon, Kevin K.
;
Jones, Charles W.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
Saved in:
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