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Sports
Consumer behaviour
2
Konsumentenverhalten
2
Sport
2
Advertising
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Advertising effects
1
African American consumers
1
Athletes
1
Ball game
1
Ballsport
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Black people
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Collaborative consumption
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Collaborative economy
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Constraints
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Ethnic discrimination
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Ethnische Diskriminierung
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Grounded Theory
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Grounded theory
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Harry Potter
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Literatur
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Literature
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Motivation
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Niche marketing strategy
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Nischenstrategie
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Private consumption
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Privater Konsum
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Professional sports
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Profisport
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Schwarze Menschen
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Share Economy
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Shared economy
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Sharing economy
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Sport event
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Sport hosting
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Sportler
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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USA
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United States
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Brown, Brandon
2
Ballouli, Khalid
1
Bennett, Gregg
1
Cohen, Adam
1
Peachey, Jon Welty
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
2
The intersection of pop culture and non-traditional sports : an examination of the niche market of quidditch
Cohen, Adam
;
Brown, Brandon
;
Peachey, Jon Welty
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 180-197
Persistent link: https://www.econbiz.de/10009739378
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