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~subject:"Sports marketing"
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Sports marketing
Public sector
8,793
Öffentlicher Sektor
8,793
Sport
4,405
Sports
4,399
Theorie
2,987
Theory
2,972
Sonnenenergie
2,049
Production theory
2,014
Produktionstheorie
2,012
Solar energy
1,959
Professional sports
1,480
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1,480
USA
1,367
Freizeitverhalten
1,322
United States
1,318
Deutschland
1,303
Germany
1,247
Leisure behaviour
1,135
Privatwirtschaft
1,068
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1,067
Welt
989
World
983
Sportmarketing
843
Prozesskostenrechnung
798
Großbritannien
751
Consumer behaviour
742
Konsumentenverhalten
739
Management
734
Sport policy
718
Sportpolitik
717
Sportveranstaltung
717
United Kingdom
711
Sport event
706
Öffentlicher Dienst
668
Innovation
666
Civil service
640
Förderung erneuerbarer Energien
639
Renewable energy policy
639
Photovoltaics
633
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99
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Article
678
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English
804
German
37
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Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
11
O'Reilly, Norm
10
Biscaia, Rui
8
Breuer, Christoph
8
Greenwell, T. Christopher
8
Jensen, Jonathan A.
8
Ko, Yong Jae
8
McDonald, Heath
8
Zhang, James J.
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Kwak, Dae Hee
7
Uhrich, Sebastian
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Pedersen, Paul M.
6
Ratten, Vanessa
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Alexandris, Kostas
5
Dickson, Geoff
5
Fink, Janet S.
5
Havard, Cody T.
5
Heere, Bob
5
Humphreys, Brad R.
5
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Edward Elgar Publishing
3
Athens Institute for Education and Research
1
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Erich-Schmidt-Verlag <Berlin>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Niederer, Kraft & Frey <Zürich>
1
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Published in...
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International journal of sports marketing & sponsorship
72
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
62
European Sport management quarterly : ESMQ
61
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
Elgar original reference
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
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Source
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ECONIS (ZBW)
843
Showing
1
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10
of
843
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date (oldest first)
1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
4
Competing in daily fantasy sports using generative models
Mlčoch, David
;
Hubáček, Ondřej
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1515-1532
Persistent link: https://www.econbiz.de/10014470559
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
"Can she run or scream while travelling?" : is sports tourism halal or haram? : management of sports travel of Muslim women in the era of West-East dichotomy
Malchrowicz-Mosko, Ewa
- In:
European research studies
24
(
2021
)
1
,
pp. 421-433
Persistent link: https://www.econbiz.de/10012512491
Saved in:
7
Spectator demand for the sport of kings
Buraimo, Babatunde
;
Coster, Neil
;
Forrest, David
- In:
Applied economics
53
(
2021
)
51
,
pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Saved in:
8
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
9
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
10
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey
;
Uhrig, Richard
- In:
Journal of sports economics
24
(
2023
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
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