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~subject:"Sportveranstaltung"
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Sportveranstaltung
Consumer behaviour
6
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Sportmarketing
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Emotion
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Formula One (F-1) racing events
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SERVQUAL
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Service quality
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Spectator perception
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sport consumer behavior
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Yim, Brian H.
3
Byon, Kevin K.
2
Jang, Wooyoung
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Kim, Suk-kyu
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Lee, Sung-Min
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Lyberger, Mark R.
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Park, Jae-Ahm
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International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
2
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
3
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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