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Stakeholder-oriented brand management : a Venn-diagram approach to monitor brand associations
Koll, Oliver
;
Wallpach, Sylvia von
;
Uzelac, Borislav
- In:
European management journal
41
(
2023
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10014333851
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2
Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
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