Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers … review takes a stakeholder approach, highlighting how value can be co-destroyed by stakeholders both within the dyad of the … suggests that value can only be co-destroyed when the expectations of the beneficiary are higher than the level of service …