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Re-engineering operational practices and processes to improve the customer focus of a marketing organization
Yasin, Mahmoud M.
;
Czuchry, Andrew J.
;
Kady, Rani A.
- In:
Advances in competitiveness research : ACR
16
(
2008
)
1/2
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003791491
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