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~subject:"Sterblichkeit"
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Sterblichkeit
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
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Advertising effects
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Psychology of advertising
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Werbepsychologie
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Advertising
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Brand image
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Japan
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Markenimage
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Mortality
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Online retailing
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Purchase decision
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Sales promotion
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Selbstverpflichtung
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Social behaviour
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Social psychology
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Soziales Verhalten
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Sozialpsychologie
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Verkaufsförderung
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Ambivalence
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Angst
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Being always logged in
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Brand
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English
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Fennis, Bob Michaël
2
Fransen, Marieke L.
2
Das, Enny
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Pruyn, Ad
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Smeesters, Dirk
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Journal of business research : JBR
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ECONIS (ZBW)
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The role of social presence in mortality salience effects
Fransen, Marieke L.
;
Smeesters, Dirk
;
Fennis, Bob Michaël
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10008806363
Saved in:
2
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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