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Search: subject:"marketing-finance interface"
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Stock market
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marketing-finance interface
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Share price
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Announcement effect
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customer satisfaction
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marketing–finance interface
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Akdeniz, M. Billur
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Australian journal of management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
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Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
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2
Information and timing of new product preannouncement and firm value
Yang, Chi-Lin
;
Lin, Tsai-Yin
;
Chen, Chien-Wei
;
Chiang, …
- In:
Australian journal of management
43
(
2018
)
1
,
pp. 111-131
Persistent link: https://www.econbiz.de/10011819129
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3
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
Saved in:
4
What should be the dependent variable in marketing-related event studies?
Skiera, Bernd
;
Bayer, Emanuel
;
Schöler, Lisa
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 641-659
Persistent link: https://www.econbiz.de/10011758111
Saved in:
5
Going public : how stock market listing changes firm innovation behavior
Wies, Simone
;
Moorman, Christine
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 694-709
Persistent link: https://www.econbiz.de/10011349861
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