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Search: person:"Gielens, Katrijn"
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Store brand
Einzelhandel
13
Retail trade
13
Consumer behaviour
9
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Distribution channel
8
Food retailing
8
Lebensmitteleinzelhandel
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Vertriebsweg
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Handelsmarke
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International market entry
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Internationaler Markteintritt
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Markenführung
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E-commerce
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Electronic Commerce
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Osteuropa
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Eastern Europe
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Economic transition
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Food trade
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Großbritannien
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Internet
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Welt
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retailing
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Einzelhandelspreis
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English
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Gielens, Katrijn
5
Dekimpe, Marnik G.
2
Sethuraman, Raj
2
Bachtel, Robert C.
1
Geyskens, Inge
1
Gijsbrechts, Els
1
Jervis, Suzanne
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Katrijn, Gielens
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Ma, Yu
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Mukherjee, Anirban
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Namin, Aidin
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Smith, Ronn J.
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Tuli, Kapil
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Journal of marketing research : JMR
2
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
6
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1
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Determinants of store brand share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
4
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
5
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
6
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
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