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~subject:"Store design"
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Store design
Consumer behaviour
4
Konsumentenverhalten
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Advertising effects
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Marketing management
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Marketingmanagement
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Werbewirkung
3
Bayes-Statistik
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Beziehungsmarketing
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CLV
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Category Management
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Category management
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Customer value
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Decision
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Entscheidung
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Haushaltsstatistik
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Ladengestaltung
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Markov Chain Monte Carlo
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USA
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brand choice
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consideration set
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probit models
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Bayesian method
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Behavioral economics
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Betriebliche Budgetierung
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Betriebliche Liquidität
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Nierop, Johannes Erjen Maurice van
2
Sloot, Laurens M.
2
Everdingen, Yvonne Maria van
1
Herpen, Erica van
1
Verhoef, Peter C.
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Journal of retailing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The relationship between in-store marketing and observed sales for organic versus fair trade products
Herpen, Erica van
;
Nierop, Johannes Erjen Maurice van
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009530703
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2
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
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