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Strategic change within the pharmaceutical industry : the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret
;
Kendrick, Joelle L.
;
Morgan, …
- In:
International journal of information systems and change …
4
(
2009/10
)
3
,
pp. 246-257
Persistent link: https://www.econbiz.de/10003986646
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