Sebastiani, Roberta; Paiola, Marco - In: International Journal of Quality and Service Sciences 2 (2010) 1, pp. 79-94
Purpose – Service‐dominant (S‐D) logic and service science provide a conceptual framework to describe evolutionary pathways that companies could follow by innovating in order to overcome and rethink traditional and non‐productive ways of managing their businesses. The purpose of this...