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~subject:"Strategisches Management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Marketing-Kommunikation"
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Strategisches Management
Marketing management
645
Marketingmanagement
645
Marketing
193
Deutschland
134
Germany
133
Theorie
91
Theory
91
Consumer behaviour
78
Konsumentenverhalten
78
Beziehungsmarketing
63
Relationship marketing
63
USA
57
United States
57
Marktforschung
48
Market research
46
Marketingtheorie
46
Marketing theory
45
Welt
42
World
42
Innovationsmanagement
38
Management
38
Strategic management
37
Brand management
36
Innovation management
36
Markenführung
36
Lieferantenmanagement
33
Online-Marketing
33
Supplier relationship management
33
Werbung
33
International marketing
32
Internationales Marketing
32
Innovation
31
Public relations
30
Öffentlichkeitsarbeit
30
Advertising
29
Internet marketing
29
Unternehmen
29
Kommunikation
23
Kundenmanagement
22
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Undetermined
6
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Book / Working Paper
52
Article
4
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Collection of articles of several authors
Article in journal
446
Aufsatz in Zeitschrift
446
Hochschulschrift
87
Thesis
75
Lehrbuch
74
Aufsatz im Buch
72
Book section
72
Textbook
65
Sammelwerk
56
Bibliografie enthalten
48
Bibliography included
48
Graue Literatur
43
Non-commercial literature
43
Aufsatzsammlung
36
Case study
35
Fallstudie
35
Arbeitspapier
23
Working Paper
23
Guidebook
16
Ratgeber
16
Konferenzschrift
10
Reprint
8
Conference proceedings
7
Glossar enthalten
7
Glossary included
7
Handbook
7
Handbuch
7
Fallstudiensammlung
6
Bibliografie
4
Collection of articles written by one author
4
Einführung
4
Sammlung
4
Company information
2
Conference paper
2
Festschrift
2
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2
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2
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2
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2
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Language
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English
34
German
20
Polish
3
Russian
2
Author
All
Pfeffermann, Nicole
3
Sheth, Jagdish N.
3
Bruhn, Manfred
2
Day, George S.
2
Hajli, Nick
2
Kleinaltenkamp, Michael
2
Plinke, Wulff
2
Springer, Reiner
2
Varadarajan, Rajan
2
Ahlert, Dieter
1
Bell, David R.
1
Bharadwaj, Sundar
1
Boldt, Stefanie
1
Brem, Alexander
1
Bruce, Harry James
1
Böckenholt, Ingo
1
Böhler, Heymo
1
Cadotte, Ernest R.
1
Crittenden, Victoria Lynn
1
Dichtl, Erwin
1
Dietrich, Peter
1
Drees, Norbert
1
Esch, Franz-Rudolf
1
Fung, Michael Ka-yiu
1
Gilmore, Audrey
1
Gladkich, I. V.
1
Gould, Julie
1
Herstatt, Cornelius
1
Hoffmann, Florian Josef
1
Hofmaier, Richard
1
Hoppe, Karl-Heinz
1
Huck, Stephan
1
Hülsmann, Michael
1
Kavoura, Androniki
1
Keillor, Bruce D.
1
Köhler, Richard
1
Langner, Tobias
1
Lies, Jan
1
Lubas, Barbara
1
Malik, Mani Arora
1
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Institution
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DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Springer Fachmedien Wiesbaden
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Published in...
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Business/Economics
2
Journal of business research : JBR
2
Legends in strategic marketing
2
Technischer Vertrieb
2
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Bankfachbuch
1
Business horizons
1
Edition Wissenschaft - Apprimus
1
Engineering online library
1
Erfurter Hefte zum angewandten Marketing
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of technology marketing : IJTMkt
1
International journal of trade and global markets
1
International marketing review
1
Legends in marketing
1
Marketing intelligence & planning
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Public relations
1
Research
1
Springer Proceedings in Business and Economics
1
Springer Reference Wirtschaft
1
Springer series in supply chain management
1
Strategic management policy and planning
1
UTB / Betriebswirtschaftslehre, Medien- und Kommunikationswissenschaft
1
Wissenschaft & Praxis
1
Zeszyty naukowe
1
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Source
All
ECONIS (ZBW)
56
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1
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
4
Konzepte und Strategien für Omnichannel-Exzellenz : innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen
Böckenholt, Ingo
(
ed.
);
Mehn, Audrey
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011873086
Saved in:
5
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
6
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Pfeffermann, Nicole
(
ed.
);
Gould, Julie
(
ed.
)
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10014012975
Saved in:
7
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki
(
ed.
);
Sakas, Damianos P.
(
ed.
); …
-
International Conference on Strategic Innovative …
-
2017
Persistent link: https://www.econbiz.de/10011694366
Saved in:
8
Handbuch Strategische Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen
Bruhn, Manfred
(
ed.
);
Esch, Franz-Rudolf
(
ed.
); …
-
2016
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011414908
Saved in:
9
Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu
(
ed.
);
Sergi, Bruno S.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011435637
Saved in:
10
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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