//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lodish, Leonard M."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
USA
6
United States
6
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Befragung
2
Brand management
2
Fernsehwerbung
2
Handelspersonal
2
Internet marketing
2
Interview
2
Markenführung
2
Marketing
2
Marktforschung
2
Online-Marketing
2
Strategic management
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Werbungsmittel
2
scanner data
2
1983-2008
1
Absatztechnik
1
Absatzzone
1
Asia
1
Asien
1
Außendienst
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Business and Economics
1
Consumer goods industry
1
Cross-cultural relations
1
Distribution channel
1
Economics / Management Science
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
1
English
1
Author
All
Lodish, Leonard M.
2
Mela, Carl F.
2
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Was Marken stark macht
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10003654051
Saved in:
2
If brands are built over years, why are they managed over quarters
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->