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Strategisches Management
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Green marketing and environmental responsibility in modern corporations
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Why do companies engage in green marketing? : alternative green marketing strategies and the motivations for the green marketing approach
Kirezli, Özge
;
Yiğit, Melis Kaytaz
- In:
Green marketing and environmental responsibility in …
,
(pp. 105-135)
.
2017
Persistent link: https://www.econbiz.de/10011670066
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