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Strategisches Management
New product development
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Kornchai Phornlaphatrachakorn
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Racela, Olimpia
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Wisoot Sookbumroong
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Asia Pacific journal of marketing and logistics
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1
New
product
development
capability
, sustainable competitive advantage, digital transformation, and marketing performance : evidence from Thailand
Wisoot Sookbumroong
;
Kornchai Phornlaphatrachakorn
- In:
International journal of business
28
(
2023
)
4
,
pp. 33-54
Persistent link: https://www.econbiz.de/10014468975
Saved in:
2
Viable strategy configurations and
new
product
development
capability
and performance : evidence from Thailand
Racela, Olimpia
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 249-266
Persistent link: https://www.econbiz.de/10010532983
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