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~subject:"Strategisches Management"
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Strategisches Management
Unilever PLC <London>
12
Consumer goods industry
6
Konsumgüterindustrie
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand management
4
Markenführung
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3
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Business history
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Lieferkette
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Western Europe
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1950-
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1957-1990
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Mello, Renato Cotta de
1
Robles, Fernando
1
Smith, W. Steve
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Journal of business strategy
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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ECONIS (ZBW)
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Vitality in business : executing a new strategy at Unilever
Smith, W. Steve
- In:
Journal of business strategy
30
(
2009
)
4
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
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2
Unilever's Latin American strategy in yellow fats, ice cream and teas
Robles, Fernando
;
Mello, Renato Cotta de
- In:
Latin American business review : journal of the …
2
(
2001
)
3/4
,
pp. 123-157
Persistent link: https://www.econbiz.de/10001767473
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