//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Structural equation model"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand positioning"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Structural equation model
Brand management
88
Markenführung
87
Brand image
78
Markenimage
76
Consumer behaviour
62
Konsumentenverhalten
59
Brand positioning
53
Brand
39
brand positioning
37
Markenartikel
35
Marketing management
16
Marketingmanagement
16
Relationship marketing
13
Beziehungsmarketing
12
Brand Positioning
9
Internet marketing
8
Online-Marketing
8
Green brand positioning
7
International marketing
7
Market segmentation
7
Tourism marketing
7
Tourismusmarketing
7
Green marketing
6
Internationales Marketing
6
Sustainability
6
Sustainable product
6
Öko-Marketing
6
Öko-Produkt
6
Corporate social responsibility
5
Designation of origin
5
Environmental consciousness
5
Fashion
5
Herkunftsbezeichnung
5
Innovation
5
Mode
5
Strukturgleichungsmodell
5
Taiwan
5
Tourism
5
Umweltbewusstsein
5
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ameyibor, Leeford Edem Kojo
1
Anabila, Peter
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Beldad, Ardion Daroca
1
Han, Bangwool
1
Hegner, Sabrina
1
Lotze, Carlotta
1
Roldan-Gallego, Juan Sebastián
1
Saini, Yvonne Kabeya
1
Srivastava, Gautam
1
Sánchez-Torres, Javier A.
1
more ...
less ...
Published in...
All
International journal of management practice : IJMP
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
Framework for
brand
positioning
of automotive lubricants by using structural equation modelling
Srivastava, Gautam
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10014315785
Saved in:
3
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
4
Brand
positioning
and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
5
Emoticons are not for everyone : the role of congruence between hotel
brand
positioning
strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->