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Search: subject:"Higher education marketing"
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higher education marketing
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university
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brand orientation
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Angulo-Ruiz, Luis Fernando
1
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Balmer, John M. T.
1
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Casidy, Riza
1
Clements, Michael P.
1
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1
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1
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International journal of consumer studies
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Journal of marketing communications
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Journal of strategic marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
International student mobility : a systematic review and research agenda
Luo, Yunxin
;
Latukha, Marina
;
Panibratov, Andrei
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 852-887
Persistent link: https://www.econbiz.de/10014250639
Saved in:
2
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
3
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
4
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
5
Analysis of visual presentation of cultural dimensions : culture demonstrated by pictures on homepages of universities in Pakistan
Hamid, Muhammad Akif
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011852899
Saved in:
6
The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.
;
Yerger, David B.
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
Saved in:
7
University choice : which attributes matter when you are paying the full price?
Walsh, Caroline
;
Moorhouse, Jan
;
Dunnett, Andrew
; …
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 670-681
Persistent link: https://www.econbiz.de/10011418956
Saved in:
8
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
9
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
10
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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