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Search: subject:"Higher education marketing"
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Studium
Higher education institution
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higher education marketing
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11
University education
11
Higher education marketing
8
Brand management
7
Markenführung
7
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Dienstleistungsqualität
5
Marketing management
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Marketingmanagement
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Service quality
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Betriebswirtschaftsstudium
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Customer satisfaction
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Graduate business education
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Kundenzufriedenheit
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Social Web
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university
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Export market orientation
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Facebook
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brand orientation
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educational services
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price
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Asaad, Yousra
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Casidy, Riza
1
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1
Cohen, Geraldine
1
Dube, Itumeleng
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Elam, Kate
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1
Poole, Sonja Martin
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Shields, Alison B.
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Tabane, Ramodungoane
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Journal of marketing for higher education
4
International journal of consumer studies
2
Education economics
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Why TVET colleges are not attractive places of higher learning for South African high school learners?
Makola, Zamandlovu
;
Dube, Itumeleng
;
Tabane, Ramodungoane
-
2023
Persistent link: https://www.econbiz.de/10014468028
Saved in:
2
International student mobility : a systematic review and research agenda
Luo, Yunxin
;
Latukha, Marina
;
Panibratov, Andrei
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 852-887
Persistent link: https://www.econbiz.de/10014250639
Saved in:
3
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
4
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
5
Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin
;
Levin, Michael A.
;
Elam, Kate
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
Saved in:
6
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
7
University choice : which attributes matter when you are paying the full price?
Walsh, Caroline
;
Moorhouse, Jan
;
Dunnett, Andrew
; …
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 670-681
Persistent link: https://www.econbiz.de/10011418956
Saved in:
8
Marketing educational improvements via international partnerships under brain drain constraints
Ashton, Weslynne
;
Wagman, Liad
- In:
Education economics
23
(
2015
)
5/6
,
pp. 713-734
Persistent link: https://www.econbiz.de/10011452545
Saved in:
9
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
10
Brand orientation and service quality in online and offline environments : empirical examination in higher education
Casidy, Riza
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 236-254
Persistent link: https://www.econbiz.de/10010401578
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