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~subject:"Suchmaschine"
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Suchmaschine
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Service quality
4
Australia
3
Australien
3
Corporate culture
3
Multinationales Unternehmen
3
National culture
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Nationalkultur
3
Transnational corporation
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Unternehmenskultur
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Advertising
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Asia-Pacific region
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Asiatisch-pazifischer Raum
2
Ausländische Tochtergesellschaft
2
Foreign subsidiary
2
Information management
2
Informationsmanagement
2
Internet marketing
2
Knowledge management
2
Online-Marketing
2
Partial least squares
2
Partielle kleinste Quadrate
2
Satisfaction
2
Search engine
2
Technikfolgenabschätzung
2
Technology assessment
2
Werbung
2
search engine advertising
2
Advertising effects
1
Affordance actualisation
1
Affordance effect
1
Affordance theory
1
Arbeitsgruppe
1
BOP (bottom of the pyramid)
1
Benefit-based segmentation
1
Bibliometrics
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Bibliometrie
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English
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Aurum, Aybüke
2
D'Ambra, John
2
Jafarzadeh, Hamed
2
Abedin, Babak
1
Assemi, Behrang
1
Ghapanchi, Amir Hossein
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International journal of information systems and change management : IJISCM
1
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011398671
Saved in:
2
Analysing search engine advertising research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
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