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Suchmaschine
online information
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certification
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keyword advertising
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pay-for-performance
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quality signals
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search
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sponsored search
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used cars
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clickstream
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cross-channel
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econometrics
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fit context
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Quality uncertainty and the performance of online sponsored search markets: an empirical investigation
Animesh, Animesh
;
Ramachandran, Vandana
;
Viswanathan, Siva
- In:
Information systems research : ISR
21
(
2010
)
1
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003967689
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