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Suchmaschine
Auktionstheorie
67
Auction theory
64
Second-price auction
41
second-price auction
32
Auction
26
Auktion
25
Experiment
24
Zweitpreisauktion
19
Internet marketing
15
Online-Marketing
15
second price auction
11
Asymmetrische Information
10
Second price auction
10
Asymmetric information
9
Search engine
9
mechanism design
9
English auction
8
Mechanism design
8
Mechanismus-Design-Theorie
8
Preismanagement
8
Pricing strategy
8
Second-Price Auction
8
Theorie
8
Theory
8
first-price auction
8
experimental auctions
7
reserve price
7
Advertising
6
First-price auction
6
Werbung
6
generalized second price auction
6
spitefulness
6
Advertising effects
5
Generalized second price auction
5
Second Price Auction
5
Spieltheorie
5
Werbewirkung
5
Willingness to pay
5
Zahlungsbereitschaftsanalyse
5
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Kim, Dongwoo
2
Pal, Pallavi
2
Shin, Woochoel
2
Amaldoss, Wilfred
1
Bae, Jinsoo
1
Che, Yeon-Koo
1
Choi, Syngjoo
1
Deng, Xiaotie
1
Desai, Preyas S.
1
Feng, Youyi
1
Gomes, Renato
1
Kagel, John H.
1
Kim, Jinwoo
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Sun, Yang
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Sweeney, Kane
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Xiao, Baichun
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Yang, Wei
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Zhou, Yunhong
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Games and economic behavior
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International journal of industrial organization
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ECONIS (ZBW)
9
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1
Nonparametric estimation of sponsored search auctions and impacts of ad quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014226863
Saved in:
2
Nonparametric estimation of sponsored search auctions and impacts of AD quality on search revenue
Kim, Dongwoo
;
Pal, Pallavi
-
2023
This paper presents an empirical model of sponsored search auctions in which advertisers are ranked by bid and ad quality. We introduce a new nonparametric estimator for the advertiser's ad value and its distribution under the 'incomplete information' assumption. The ad value is characterized by...
Persistent link: https://www.econbiz.de/10014228566
Saved in:
3
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
4
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
5
An experimental study of the generalized
second
price
auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
6
Bayes-Nash equilibria of the generalized
second-price
auction
Gomes, Renato
;
Sweeney, Kane
- In:
Games and economic behavior
86
(
2014
),
pp. 421-437
Persistent link: https://www.econbiz.de/10011304970
Saved in:
7
Two pricing mechanisms in sponsored search advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
. This paper studies and compares two pricing mechanisms: the generalized
second-price
auction
(GSP) where the winner at the …
Persistent link: https://www.econbiz.de/10009754870
Saved in:
8
An experimental study of sponsored-search auctions
Che, Yeon-Koo
;
Choi, Syngjoo
;
Kim, Jinwoo
- In:
Games and economic behavior
102
(
2017
),
pp. 20-43
Persistent link: https://www.econbiz.de/10011792065
Saved in:
9
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
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