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~subject:"Supplier relationship management"
~type_genre:"Aufsatzsammlung"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudie"
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Search: subject_exact:"Handelsmarke"
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Supplier relationship management
Handelsmarke
48
Store brand
35
Deutschland
26
Germany
23
Markenpolitik
16
Brand management
15
Markenführung
15
Einzelhandel
12
Retail trade
12
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10
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10
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10
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Consumer behaviour
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Retail marketing
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Lieferantenmanagement
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Bauer, Hans H.
2
Miskell, Peter
2
Bruhn, Manfred
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Greipl, Erich
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Trademarks, brands, and competitiveness
2
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ECONIS (ZBW)
5
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1
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
Bauer, Hans H.
(
ed.
);
Greipl, Erich
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10002084359
Saved in:
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred
(
ed.
)
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001563511
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