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~subject:"Supplier relationship management"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Search: subject_exact:"Kundenbeziehungen"
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Supplier relationship management
Beziehungsmarketing
3,663
Relationship marketing
3,663
Deutschland
669
Germany
669
Theorie
527
Theory
527
Consumer behaviour
422
Konsumentenverhalten
422
Customer satisfaction
267
Kundenzufriedenheit
267
Marketingmanagement
260
Marketing management
257
Lieferantenmanagement
252
Electronic Commerce
221
E-commerce
220
Social Web
215
Social web
215
Dienstleistungsqualität
196
Service quality
196
Kundenwert
158
USA
158
United States
158
Customer integration
157
Kundenintegration
157
Customer value
156
Brand management
151
Markenführung
151
Innovationsmanagement
131
Innovation management
130
Internet marketing
114
Online-Marketing
114
Erfolgsfaktor
110
Success factor
110
Marketing
105
Customer service
102
Kundenservice
102
Online retailing
100
Online-Handel
100
Strategisches Management
97
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Undetermined
17
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Article
227
Book / Working Paper
25
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Book section
Fallstudie
Article in journal
1,417
Aufsatz in Zeitschrift
1,417
Aufsatz im Buch
222
Hochschulschrift
147
Thesis
128
Graue Literatur
87
Non-commercial literature
87
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
57
Arbeitspapier
52
Working Paper
52
Case study
36
Bibliografie enthalten
25
Bibliography included
25
Handbook
22
Handbuch
22
Lehrbuch
16
Conference paper
14
Konferenzbeitrag
14
Textbook
14
Guidebook
7
Konferenzschrift
7
Ratgeber
7
Conference proceedings
6
Collection of articles written by one author
4
Reprint
4
Sammlung
4
Elektronischer Datenträger
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
CD-ROM, DVD
2
Fallstudiensammlung
2
Systematic review
2
Übersichtsarbeit
2
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1
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1
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German
146
English
109
Author
All
Ahlert, Dieter
6
Bruhn, Manfred
6
Günter, Bernd
5
Backhaus, Klaus
4
Homburg, Christian
4
Zentes, Joachim
4
Hennig-Thurau, Thorsten
3
Ratten, Vanessa
3
Reiß, Michael
3
Riehm, Ulrich
3
Swoboda, Bernhard
3
Bobiatynski, Eduard
2
Borchert, Stefan
2
Decker, Alexander
2
Diller, Hermann
2
Eggert, Andreas
2
Gassmann, Oliver
2
Gerlach, Sabine
2
Graça, Sandra S.
2
Hamilton, Dennis C.
2
Helm, Sabrina
2
Heusler, Klaus Felix
2
Hippner, Hajo
2
Hollensen, Svend
2
Janz, Markus
2
Koch, Matthias
2
Lambert, Douglas M.
2
Le Dung
2
Lingenfelder, Michael
2
Link, Jörg
2
Mallad, Heike
2
Meinig, Wolfgang
2
Nguyen Tuyet-Mai
2
Pepels, Werner
2
Piller, Frank T.
2
Quach, Sara
2
Spiller, Achim
2
Stölzle, Wolfgang
2
Sydow, Jörg
2
Wangenheim, Florian von
2
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Published in...
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Interaktionen im Dienstleistungsbereich
7
Handbook of relationship marketing
6
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
4
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
4
Developing digital marketing : relationship perspectives
3
Electronic Services
3
Kundenbeziehungen im Dienstleistungsbereich
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Business networking : shaping enterprise relationships on the Internet
2
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Neue Aspekte des Dienstleistungsmarketing : Konzepte für Forschung und Praxis ; [aus den Beiträgen zum 7. Workshop Dienstleistungsmarketing in Bayreuth ... 1999]
2
Relational and functional integration
2
The definitive handbook of business continuity management
2
The journal of business & industrial marketing
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Vertikales Marketing und Markenführung im Zeichen von Category-Management
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Zukunft im Handel : Studien für die Praxis
2
Advances in electronic marketing
1
Advancing knowledge and the knowledge economy
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Basler Schriften zum Marketing
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Business and finance : performance and management
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Channel strategies and marketing mix in a connected world
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
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ECONIS (ZBW)
252
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252
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1
Interorganizational enablers of mass customization : a literature review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
7
Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay
- In:
New perspectives on critical marketing and consumer society
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012497101
Saved in:
8
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
Saved in:
9
Trust and belonging in individual and organizational relationships
Allen, Kelly-Ann
;
Svendsen, Gert Tinggaard
;
Syed Marwan …
- In:
Strategic corporate communication in the digital age
,
(pp. 19-31)
.
2021
Persistent link: https://www.econbiz.de/10012491026
Saved in:
10
Digital platforms' internationalisation and its disruptive impact on international business
Witek-Hajduk, Marzanna Katarzyna
- In:
Disruptive platforms : markets, ecosystems, and monopolists
,
(pp. 56-77)
.
2021
Persistent link: https://www.econbiz.de/10014495842
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