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~subject:"Supplier relationship management"
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Supplier relationship management
New product development
7
Produktentwicklung
7
Innovation management
6
Innovationsmanagement
6
Beziehungsmarketing
5
China
5
Consumer behaviour
5
Innovation
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Konsumentenverhalten
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Relationship marketing
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Strategic alliance
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Strategische Allianz
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Business network
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Firm performance
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Knowledge transfer
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Unternehmenserfolg
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Unternehmensnetzwerk
4
Wissenstransfer
4
Advertising effects
3
E-commerce
3
Electronic Commerce
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Internet marketing
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Joint Venture
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Joint venture
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Lieferantenmanagement
3
Marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Search engine
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Social network
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Soziales Netzwerk
3
Suchmaschine
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USA
3
United States
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Werbewirkung
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Advertising
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Arbeitsgruppe
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Fang, Eric
3
Huang, Minxue
2
Palmatier, Robert W.
2
Kozlenkova, Irina V.
1
Lee, Jongkuk
1
Li, Xiaoling
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Ma, Shuang
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Wang, Yonggui
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Xiao, Bangming
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Journal of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
2
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
3
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
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