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~subject:"Supplier relationship management"
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Supplier relationship management
Lieferkette
9
Supply chain
9
Supply chain management
5
Game theory
4
Marketing effort
4
Quality effort
4
Preismanagement
3
Pricing strategy
3
Spieltheorie
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Theorie
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Theory
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Consumer behaviour
2
Contract theory
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Einzelhandel
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Konsumentenverhalten
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Lieferantenmanagement
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Manufacturer Stackelberg
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Pricing strategies
2
Product recovery
2
Produkt-Recycling
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Quality and marketing effort-dependent demand
2
Quality management
2
Qualitätsmanagement
2
Retail trade
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Retailer Stackelberg
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Sustainability
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Two-part tariff
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Vertical Nash
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Vertragstheorie
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Advertising
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Advertising efforts
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Asymmetric information
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Asymmetrische Information
1
Auftragsfertigung
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Betriebliche Kreislaufwirtschaft
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Brand
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CSR efforts
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Carbon nanotubes
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China
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Ma, Peng
2
Shang, Jennifer
2
Wang, Haiyan
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International journal of production economics
2
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ECONIS (ZBW)
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Supply chain channel strategies with quality and marketing effort-dependent demand
Ma, Peng
;
Wang, Haiyan
;
Shang, Jennifer
- In:
International journal of production economics
144
(
2013
)
2
,
pp. 572-581
Persistent link: https://www.econbiz.de/10009772471
Saved in:
2
Contract design for two-stage supply chain coordination : integrating manufacturer-quality and retailer-marketing efforts
Ma, Peng
;
Wang, Haiyan
;
Shang, Jennifer
- In:
International journal of production economics
146
(
2013
)
2
,
pp. 745-755
Persistent link: https://www.econbiz.de/10010222093
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