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~subject:"Supplier relationship management"
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Supplier relationship management
China
18
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Impact assessment
5
Konsumentenverhalten
5
Lieferantenmanagement
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Wirkungsanalyse
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Household
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Brand image
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Household finance
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Ma, Shuang
5
Wang, Yonggui
5
Li, Dahui
2
Fang, Eric
1
Gu, Huimin
1
Hampson, Daniel P.
1
Han, Myat Su
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Lee, Jongkuk
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Wang, Na
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Emerging markets, finance and trade : EMFT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of knowledge management
1
Journal of marketing
1
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ECONIS (ZBW)
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1
How does IT capability affect knowledge acquisition in the presence of a dominant supplier?
Ma, Shuang
;
Li, Dahui
;
Wang, Yonggui
;
Han, Myat Su
- In:
Journal of knowledge management
27
(
2023
)
8
,
pp. 2090-2112
Persistent link: https://www.econbiz.de/10014430549
Saved in:
2
Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Wang, Na
;
Ma, Shuang
;
Wang, Yonggui
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10013206333
Saved in:
3
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance and trade : EMFT
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
4
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
5
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
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