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~subject:"Supplier relationship management"
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Supplier relationship management
Brand management
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Markenführung
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Service brands
8
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Dienstleistungssektor
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Lieferantenmanagement
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service brands
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Dienstleistungsqualität
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Product brands
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Service Brands
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Service quality
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attitude toward brand
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brand credibility
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mediation
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purchase intentions
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service brands in Pakistan
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Afrika
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Austauschtheorie
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B2B branding
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B2B service brands
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Beschwerdemanagement
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Casidy, Riza
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Lee, Zoe
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Mogaji, Emmanuel
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Mohan, Mayoor
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Nguyen Phong Nguyen
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B
service
brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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